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The Global Initiative on the Ground

The participants of the Porto Alegre workshops

For more photos from the Komen Global Initiative in Brazil
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SNAPSHOT

Global Initiative in Brazil:
Participants trained in breast cancer awareness: 112 Course for the Cure™ graduates in Brazil out of more than 800 participants globally.
Organizations involved in the Komen Global Initiative network:  54 out of more than 300 globally.
Community Grants Awarded: 7 out of 37 globally.
Course for the Cure Participants in São Paulo 2009-2010


RECENT PRESS COVERAGE

G1 Câncer de mama ainda não tem a atenção que merece, apontam ONGs

Previsão é de que 12 mil brasileiras morram da doença em 2010.
Número de casos e de óbitos tem aumentado ano a ano.

Neste ano, estima-se que 49.240 brasileiras descubram que têm câncer de mama. Dessas, calcula-se que 37 mil vão conseguir se tratar – às vezes às custas de quimioterapia e até extração da mama – e que 12 mil não resistirão à doença.

 http://g1.globo.com/Noticias/Ciencia/0,,MUL1477152-5603,00-CANCER+DE+MAMA+AINDA+NAO+TEM+A+ATENCAO+QUE+MERECE+APONTAM+ONGS.html

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WHO WE ARE

In-Country Staff
Program Manager
Luciana Holtz de Camargo Barros is a psychologist specializing in Psycho-Oncology and Bioethics. She has worked with cancer patients, their families and professionals for the past 8 years, in her private practice and in public and private health institutions. Four years ago, Luciana developed her main project, Oncoguia — a far-reaching, informative and interactive portal for cancer patients in Brazil. She has been the president of Oncoguia and has also been involved in special projects involving cancer prevention, diagnosis, treatment and survivors. As a result of her work with Oncoguia, Luciana was named a young Outstanding Person by Junior Chamber International (JCI) in 2006.
 
Master Trainer
Maria Teresa Veit has been engaged with Sociological and Psychological fields for over thirty years. In the last ten years her professional activities have been focused on Psycho-oncology with an emphasis on breast cancer. Her program “Knowledge Saves”, which aims to increase early detection and treatment of breast cancer, was selected for funding by the Avon Institute’s “Kiss for Life” initiative. Coordinated by Maria Teresa, the project presented an effective method to reduce the time between a woman’s first contact with the public health service and her receipt of medical treatment.

Maria Teresa also developed interdisciplinary software to correlate data among members of multi-professional health teams and track the bio-psycho-social needs of each patient. Maria Teresa is in charge of Psychological departments of a Senology Institute – IGM/ Hospital Beneficência Portuguesa –SP and ABRALE – Brazilian leukemia and lymphoma association. She holds a degree in Clinical Psychology, Sociology, with a specialty in Hospital Psychology.

Steering Committee

  • Albert Einstein Hospital, Dr. Auro del Giglio
  • A.C. Camargo Hospital, Dr. Ricardo Brentani
  • Fundação Oncocentro, Dr. Jose Alberto Marques
  • Mastology and Ginecology Institute, Dr. Domingos Petti
  • Hospital Pérola Byton, Dr. Henrique Gebrim
  • Brazilian Institute of Cancer Control, Dr. Sampaio Goes
  • Franco Brazilian Oncology Society, Dra. Carla Ismael
  • Mastology Brazilian Society, Dr. Ricardo Chagas
  • GE Healthcare Business Director, Rima Alameddine
  • U. S. Consulate
  • ABCancer
  • FEMAMA
  • Americas Amigas
  • Se Toque Institute
  • Elas por Elas, NGO
  • Chella Safra
  • Ida Lottenberg

  • Participants
     
    The Komen Global Initiative conducts workshops based on the Course for the Cure™ training modules. The participants in these workshops are nurses, breast cancer survivors, NGO workers, and other who are in a positions to train others and bring awareness to the general population of Brazil.

    See profiles of participants in the Global Initiative – Brazil


     
     
     

    PARTNERSHIPS

    Lead Partner Organization:
    Sociedade Beneficente Israelita Brasileira Hospital Albert Einstein (São Paulo)

    The Albert Einstein Jewish Hospital (HIAE) holds a leading position among Latin American hospitals. Due to its high standards of quality care, it was the first institution to be certified by the Joint Commission International outside the United States. A high-tech pioneer, Albert Einstein Jewish Hospital offers medicine which incorporates cutting-edge international scientific and technological advancements. In addition to its high complexity facilities, the Albert Einstein Jewish Hospital places great emphasis on the Social Responsibility role it plays in Brazilian society. Agreements made with the Ministry of Health and with the São Paulo State Health Department have allowed the hospital to democratize access to highly complex medical procedures.


    Partnership for Breast Cancer Awareness and Research of the Americas

    The Latin American countries involved in the Global Initiative comprise part of the Partnership for Breast Cancer Awareness and Research of the Americas, which unites experts from the U.S., Brazil, Costa Rica, and Mexico in the fight against breast cancer. This is a locally-led effort to increase early detection and reduce mortality through improved awareness, increased clinical resources, and world-class research. The partners will work together to build capacity in the region focusing on the areas of awareness-building, grassroots advocacy support, research, training, community outreach and women’s empowerment.

    The Partnership includes: the U.S. Department of State’s Office of Public Diplomacy and Public Affairs and Bureau of Western Hemisphere Affairs, Susan G. Komen for the Cure, The University of Texas M. D. Anderson Cancer Center and the local partners in each country.


     
     

    STATISTICS

    Breast Cancer in Brazil:
  • Incidence: 46 / 100,000
  • Mortality: 14.1 / 100,000
  • Mortality/Incidence: 31%
  • Incedência de Câncer no Brasil (INCA) 2008


    Although average countrywide incidence in Brazil appears relatively low, there is a great disparity between southern and northern Brazil. Incidence in southern Brazil is quite high, up to 92 per 100,000 women in some areas.

    Late diagnosis is considered a major factor affecting mortality rates, as a significant portion of breast cancer patients in Brazil are diagnosed in advanced stages of the disease.

    However, studies have suggested a trend toward earlier diagnosis in these areas, which generally have higher literacy rates and socioeconomic levels. These trends point to the importance of improving patient awareness about the disease, breast selfexamination, and mammography screening to promote early breast cancer detection and reduce mortality in Brazil.
    General Statistics

    SÃO PAULO
    Population: 10.9 million (2007)
    Women: 4.6 million (2001)
    Population above 40 years old: 3.2 million (2001)

    PORTO ALEGRE
    Population: 10.4 million (2007)
    Women: 623,542 (2001)
    Population above 40 years old: 483,753 (2001)

    Instituto Brasileiro de Geografia e Estatística


     
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